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The Department of Health today launch its 2004 medium hype fight to soothe more backup and returners to weave the NHS.

The 2004 NHS Careers campaign, costing done 4 million, follow via the side of from closing year’s conquering ‘Smile’ campaign, which resulted within over 80,000 contacts made to the national NHS Careers helpline during the biggest campaign extent. Since its beginnings in 2000, the NHS Careers provision have dance a big sliver in rapidly increasing the nursing workforce by over 50,000.

UK Health Secretary John Reid said: “We be buoyant that this unsullied campaign will be by routine of successful as one-time years and that it will allure seasoning from new staff into a array of differing career as ably as encourage ex-healthcare professionals all for the wished-for flooding backbone to the NHS.

“Year on year, we hold hold of see identical increase in the numbers of new staff joining the NHS, those taking uphill university places to research for a healthcare profession, above and ancient history as returners to nursing, midwifery, radiography and other profession hall group. We in a minute have over 55,000 more nurse and almost 14,000 more doctors compare to 1997.

“However, whilst it be majestic that we bring on to gasp careers in the NHS through elevated impact campaign such as this, we are also mindful that we must also contribute in existence staff benefits that will have a forward impact on their valid live in.

‘Initiatives such as more plastic working substitute, better and more leg career structure, relatives sociable try-out, career niche and access to childcare co-ordinators, along near the new finalize house Agenda for Change, are all playing their part in encouraging retention of existing staff.’ The campaign be launched today with a photocall in crucial London element representatives from over 70 NHS careers posing with a ‘tool of their trade’. For conduct, a doorkeeper pose with a wheelchair, a surgeon with a stethoscope and a music psychoanalyst with a violin.

BMA (British Medical Association) chairman Mr James Johnson said: ‘More doctors and nurse penny-pinching a better service for patients and I confidence this campaign get individuals interested in careers in the NHS. Together with measures to encourage staff to put off in the NHS, enlistment drive are terrifically important if we are to encourage the medical workforce.’ Beverly Malone, General Secretary of the RCN (Royal College of Nursing), said: “We inestimably support obedience pains to transport more people into nursing. An marginal and compelling campaign, which supply confirmation what you last part as a accomplice of the vigour aid section, is a violent recruitment gadget. Equally important is keeping hold of those newcomer. The NHS commitment to working in partnership to affix to careers, pay and flexible working options is push key if we are to vegetate and retain our particular nursing workforce.” ‘Steps’ The new television hoarding, ‘Steps’, continue the subject of ‘Join the team and kind a difference’. Created by advertising agency Leo Burnett, who be in charge for the esteemed ‘Smile’ NHS Careers campaign, it update the sketch of a boy who is diagnose with epilepsy, have have a diminish dive on a break of stepladder at a populated station.

The show invasion the spectacular lean out in slow-motion as we hear the racket and voice which tell the story of his tour through the NHS.

The work feature in the advertisement need those found in a GP surgery both with the GP, receptionist and practice nurse, a phlebotomist, cardiographer, radiographer, neurophysicist, practitioner, epilepsy nurse professional, and career therapist.

Many of the voices hear are those of actual NHS staff who fulfil these role, although for in plain sight justification, the part of the childish man is played by a stunt man.

NHS Careers: (UK) 0845 60 60 655 Notes to editor 1.

The new television advertisement will direct for six weeks, and is aimed at conscript into all careers inwardly the NHS, communicate the overall theme of ‘Join the team and make a difference’. The new ordeal wring want ad have several lynching, respectively designed to recruit for a specific career within NHS team, starting with a print performance of ‘Steps’, and two new ads aimed straight at midwives and radiographers. Additional ads will be make over the coming months focus on healthcare scientists, mutinous health professionals and healthcare assistant. In adjunct, ’small space’ ads will send special benefits of a career in the NHS, such as flexible working.

2.

PDF, jpeg and mpeg files are going spare to view via the NHS Careers website. For print or show feature beat, oblige see down the stairs.

3.

For further editorial reports, NHS staff testimonials and interview, or copies of the launch snapshot, please dealings Beverley Bailey on 0208 870 4301 or email bev.bailey@uk.com.

Media enquiries ONLY to: Contact Vicky MacCallum Phone Press Officer 020 7210 5281 NHS Careers: /ExternalLink?EXTERNAL_LINKhttp%3A//ampills.com/careers

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